Digital maturity checklist

Start with the right diagnosis

Connect the topic to a decision and a business outcome. Gather facts before choosing a solution.

• Analyze prospects’ real questions and search intent.
• Check speed, mobile usability, accessibility, comprehension, and conversion.
• Connect every form and CTA to an owner and response target.

A practical approach

Work in short stages, with clear ownership and criteria to stop, correct, or continue.

• Organize the architecture around needs and topics.
• Create useful pages with clear titles, answers, evidence, and descriptive links.
• Reduce conversion fields and friction.
• Measure queries, journeys, errors, and qualified inquiries.

What to measure

Choose a small set of indicators directly tied to the original problem. Measure before, during, and after the change.

• Non-brand visibility
• Engagement
• Qualified conversion
• Core Web Vitals
• Error rate

Common mistakes

A technically possible solution is not necessarily the best economic or operational decision.

• Design without an objective
• Generic content
• Overlong forms
• SEO based on keyword repetition

Checklist to use

• Analyze prospects’ real questions and search intent.
• Check speed, mobile usability, accessibility, comprehension, and conversion.
• Connect every form and CTA to an owner and response target.
• Organize the architecture around needs and topics.
• Create useful pages with clear titles, answers, evidence, and descriptive links.
• Reduce conversion fields and friction.
• Measure queries, journeys, errors, and qualified inquiries.

Useful sources

• Google Search Central — Creating helpful, reliable content
• W3C Web Accessibility Initiative — Forms tutorial
• ANSD — Enquête nationale sur les TIC au Sénégal (ENTICS 2024)

Last reviewed: 2026-08-13