A clearer offer for manufacturers and eCommerce businesses.
Alphabeta’s website transformation made its offer easier to understand and its audience more explicit, with a presentation centred on manufacturing and eCommerce companies.
The challenge
When visitors cannot quickly recognise the solution relevant to their needs, the sales conversation starts with clarification. Alphabeta needed a website that explained its offer more clearly and identified the businesses it serves.
Our approach
Organise the presentation around priority customers and their needs. Make the website a commercial entry point that helps manufacturers and eCommerce businesses recognise relevant solutions and begin a useful conversation.
Our contribution
- Clarified the presentation of the offer on the website.
- Made manufacturing and eCommerce audiences more explicit.
- Structured content to make solutions easier to understand.
- Turned the digital presence into a clearer sales presentation resource.
- Five-stage inquiry journey and collection of a detailed production brief.
The results
Alphabeta now has a better explained offer and clearer audience targeting. Strong sales growth has been reported to AOUI in the context of the transformation. The website helps introduce solutions before the sales conversation.
The details that move the sales journey forward
Entry points by industry and solution
Industry pages speak directly to manufacturers and eCommerce businesses. The offer is also organised by packaging needs: folding cartons, food, cosmetics, pharmaceuticals, luxury and eCommerce.
Commercial value
Help prospects recognise their business and find a relevant offer.
Five stages to frame the inquiry
The quotation journey starts with production type, then clarifies project status, one-off or recurring needs and anticipated quantity. An “I need guidance” option supports visitors who are unsure what to choose.
Commercial value
Turn a vague inquiry into an initial discussion framework without requiring technical vocabulary at the outset.
A production brief the team can use
The final stage collects contact details, product, quantities, SKUs, frequency, dimensions, use constraints, carton construction, printing, artwork status and delivery. File links or attachments can complete the brief.
Commercial value
Prepare a more relevant technical review and quotation with the information the sales team needs.
Visuals for desktop and mobile
Compositions use actual desktop website captures. The portrait format is a presentation visual, not a capture of the website on a mobile device. Prices and availability reflect the capture date. Conceptual imagery retains its original site labels.
Help the right customer recognise the right solution.Visit the client website ↗
Commercial outcomes reported to AOUI. No quantified metrics or independent sales audit are presented.
← All case studies
01 / Retail & eCommerce
02 / Architecture & product presentation